Payment Experience
Payment Experience
Payment Experience
Payment Experience
B2B, B2C, B2B2C
B2B, B2C, B2B2C
B2B, B2C, B2B2C
B2B, B2C, B2B2C
Knit
Knit
Knit
Knit
Knit is a digital asset business banking platform designed for companies managing both fiat and crypto assets. It offers a secure, compliant, and user-friendly way to handle transactions, KYC, and wallet management — all within a unified dashboard.
Client
Knit
Duration
3 Months
Date
Aug 2024
Visit Website
Preview Site
TLTR
TLTR
TLTR
Knit is a digital asset business banking platform built to help businesses manage both fiat and crypto assets seamlessly. The goal was to design a secure, compliant, and intuitive platform that simplifies complex financial workflows while offering advanced API integrations for fintech scalability.
Project Goals
Enable businesses to securely manage fiat and digital assets within a unified platform.
Ensure regulatory compliance (KYC, AML) through a smooth verification process.
Support developers with accessible, well-documented APIs.
Simplify operational complexity—especially multisig approvals and fund management.
Knit is a digital asset business banking platform built to help businesses manage both fiat and crypto assets seamlessly. The goal was to design a secure, compliant, and intuitive platform that simplifies complex financial workflows while offering advanced API integrations for fintech scalability.
Project Goals
Enable businesses to securely manage fiat and digital assets within a unified platform.
Ensure regulatory compliance (KYC, AML) through a smooth verification process.
Support developers with accessible, well-documented APIs.
Simplify operational complexity—especially multisig approvals and fund management.
Research & Insights
Research & Insights
Research & Insights
Research & Insights
Target Users:
Mid to large-scale businesses and fintechs managing fiat and crypto assets.
Admin users overseeing compliance and regulatory verification.
Key Insights:
Security and trust are paramount — users prioritize verified wallets and transparent approval workflows.
Businesses want clear visibility of balances across multiple asset types.
KYC and crypto operations must be simplified to reduce onboarding friction.
Target Users:
Mid to large-scale businesses and fintechs managing fiat and crypto assets.
Admin users overseeing compliance and regulatory verification.
Key Insights:
Security and trust are paramount — users prioritize verified wallets and transparent approval workflows.
Businesses want clear visibility of balances across multiple asset types.
KYC and crypto operations must be simplified to reduce onboarding friction.
Design Strategy & Key Decisions
Design Strategy & Key Decisions
Design Strategy & Key Decisions
Design Strategy & Key Decisions
User Registration & KYC
Flow: Multi-step process with progress indicators and real-time validation.
Decisions:
Added document templates and checklists to reduce errors.
Integrated document validation tools for faster approvals.
Provided submission feedback and live status updates.
Rationale: Reducing friction in onboarding increases conversion rates and compliance accuracy.
Wallet Management
Dashboard Design: Unified overview for both fiat and crypto balances.
Multisig Vault: Approval workflow with progress tracking and in-app/email notifications.
Decisions:
Quick wallet switching for operational flexibility.
Clear visual states for pending approvals.
Security icons indicating multisig-protected wallets.
Rationale: Centralized visibility enhances security, transparency, and efficiency.
Deposits, Withdrawals & Payment Links
Flow: Initiated from a single “Funds” tab with clear transaction tracking.
Decisions:
Transparent display of fees and status notifications.
QR code deposits for crypto and SWIFT instructions for fiat.
Customizable payment links with due dates and currency options.
Rationale: Simplified transaction management reduces user confusion and manual support.
To position the brand effectively, I analysed 10+ startup community websites and identified recurring patterns:
Overuse of saturated gradients and startup clichés.
Poor narrative flow — users struggled to understand “why the community exists.”
Limited emotional connection in the visual tone.
The insight: Founders trust clarity over complexity. The brand needed to speak in a calm, confident, and intelligent tone — positioning Empowered Founders as a partner in progress, not another loud startup club.
Usability Testing
Usability Testing
Usability Testing
Usability Testing
Focus Areas:
Task completion speed (onboarding, transfers, API setup)
Error rates in document uploads and wallet switching
User feedback on navigation and transaction clarity
Outcomes: Refinements improved task completion time by 23% and reduced onboarding drop-offs.
Focus Areas:
Task completion speed (onboarding, transfers, API setup)
Error rates in document uploads and wallet switching
User feedback on navigation and transaction clarity
Outcomes: Refinements improved task completion time by 23% and reduced onboarding drop-offs.
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(GQ® — 02)
©2026
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