Payment Experience
Payment Experience
Payment Experience
Payment Experience
B2B, B2C, B2B2C
B2B, B2C, B2B2C
B2B, B2C, B2B2C
B2B, B2C, B2B2C
Grats
Grats
Grats
Grats
Grats is a tipping platform that enables individuals, creators, and businesses to send and receive monetary tips seamlessly across social and content platforms.
Client
Salve Mundi
Duration
On Going
Date
June 2025
Visit Website
Preview Site
Overview
Overview
Overview
Grats is a digital tipping platform enabling individuals, creators, and businesses to send and receive tips seamlessly across social and content platforms like YouTube, OnlyFans, TikTok, and AllAccess.
The goal was to design a multi-layered experience that balances the needs of end users (givers and recipients), creators and businesses, and administrators/partners:
End Users (Givers/Senders): Quick, secure, and intuitive tipping experience
Recipients (Creators/Businesses): Clear visibility into tips, payouts, and revenue trends
Partners (Platforms/Providers): Analytics and reporting on creator/business performance
Admins: Monitor, verify, and manage platform activity and compliance
Grats is a digital tipping platform enabling individuals, creators, and businesses to send and receive tips seamlessly across social and content platforms like YouTube, OnlyFans, TikTok, and AllAccess.
The goal was to design a multi-layered experience that balances the needs of end users (givers and recipients), creators and businesses, and administrators/partners:
End Users (Givers/Senders): Quick, secure, and intuitive tipping experience
Recipients (Creators/Businesses): Clear visibility into tips, payouts, and revenue trends
Partners (Platforms/Providers): Analytics and reporting on creator/business performance
Admins: Monitor, verify, and manage platform activity and compliance
Problem Statement
Problem Statement
Problem Statement
Problem Statement
Users and creators faced challenges across the tipping lifecycle:
Senders struggled to track their tips and verify receipt
Creators/Businesses lacked a centralized dashboard to view incoming tips and payouts
Platforms/Providers had limited analytics for growth and revenue tracking
Admins needed to ensure compliance, fee accuracy, and efficient payouts
Design Goal: Build a multi-role ecosystem where each user type can accomplish their key tasks intuitively, without overwhelming the interface with irrelevant data.
Users and creators faced challenges across the tipping lifecycle:
Senders struggled to track their tips and verify receipt
Creators/Businesses lacked a centralized dashboard to view incoming tips and payouts
Platforms/Providers had limited analytics for growth and revenue tracking
Admins needed to ensure compliance, fee accuracy, and efficient payouts
Design Goal: Build a multi-role ecosystem where each user type can accomplish their key tasks intuitively, without overwhelming the interface with irrelevant data.
Research & Insight
Research & Insight
Research & Insight
Research & Insight
Methods
Interviews with creators, business owners, and givers
Analysis of tipping behaviors across platforms (YouTube, OnlyFans, TikTok)
Review of existing admin dashboards and analytics tools
Key Findings
Users value simplicity and transparency: they need to know exactly what fees are deducted and what the recipient receives
Creators and businesses want real-time visibility of incoming tips and payout schedules
Platforms and providers need aggregated analytics but must also support granular drill-down into individual users or businesses
Admins require auditability and compliance monitoring without compromising the user experience
To position the brand effectively, I analysed 10+ startup community websites and identified recurring patterns:
Overuse of saturated gradients and startup clichés.
Poor narrative flow — users struggled to understand “why the community exists.”
Limited emotional connection in the visual tone.
The insight: Founders trust clarity over complexity. The brand needed to speak in a calm, confident, and intelligent tone — positioning Empowered Founders as a partner in progress, not another loud startup club.
Brand Strategy & Direction
Brand Strategy & Direction
Brand Strategy & Direction
Brand Strategy & Direction
Brand Strategy
User-Centric Dashboards: Creators and businesses can track earnings, tip history, and engagement trends.
Seamless Onboarding: Providers and platforms can onboard multiple creators or businesses efficiently.
Transparent Payouts: Both Grats-processed and self-processed payout flows are visible to recipients.
Multi-Role Analytics: Admins, platforms, and providers can access high-level analytics without interfering with the individual user experience.
End-to-End Visibility: Every tip should be traceable from sender to recipient, with clear fee breakdowns.
Challenges & Solutions
Multiple user roles with distinct needs: Introduced role-based dashboards that surface only relevant metrics for each user type.
Fee transparency: Clearly displayed System, Platform/Provider, and Net amounts across receipts and dashboards.
High transaction volumes: Added filters by date, platform, and sender/recipient with efficient data rendering for scale.
Onboarding multiple creators and businesses: Built an API-driven onboarding flow with automated webhook confirmations.
Brand Strategy
User-Centric Dashboards: Creators and businesses can track earnings, tip history, and engagement trends.
Seamless Onboarding: Providers and platforms can onboard multiple creators or businesses efficiently.
Transparent Payouts: Both Grats-processed and self-processed payout flows are visible to recipients.
Multi-Role Analytics: Admins, platforms, and providers can access high-level analytics without interfering with the individual user experience.
End-to-End Visibility: Every tip should be traceable from sender to recipient, with clear fee breakdowns.
Challenges & Solutions
Multiple user roles with distinct needs: Introduced role-based dashboards that surface only relevant metrics for each user type.
Fee transparency: Clearly displayed System, Platform/Provider, and Net amounts across receipts and dashboards.
High transaction volumes: Added filters by date, platform, and sender/recipient with efficient data rendering for scale.
Onboarding multiple creators and businesses: Built an API-driven onboarding flow with automated webhook confirmations.
Brand Strategy
User-Centric Dashboards: Creators and businesses can track earnings, tip history, and engagement trends.
Seamless Onboarding: Providers and platforms can onboard multiple creators or businesses efficiently.
Transparent Payouts: Both Grats-processed and self-processed payout flows are visible to recipients.
Multi-Role Analytics: Admins, platforms, and providers can access high-level analytics without interfering with the individual user experience.
End-to-End Visibility: Every tip should be traceable from sender to recipient, with clear fee breakdowns.
Challenges & Solutions
Multiple user roles with distinct needs: Introduced role-based dashboards that surface only relevant metrics for each user type.
Fee transparency: Clearly displayed System, Platform/Provider, and Net amounts across receipts and dashboards.
High transaction volumes: Added filters by date, platform, and sender/recipient with efficient data rendering for scale.
Onboarding multiple creators and businesses: Built an API-driven onboarding flow with automated webhook confirmations.
Brand Strategy
User-Centric Dashboards: Creators and businesses can track earnings, tip history, and engagement trends.
Seamless Onboarding: Providers and platforms can onboard multiple creators or businesses efficiently.
Transparent Payouts: Both Grats-processed and self-processed payout flows are visible to recipients.
Multi-Role Analytics: Admins, platforms, and providers can access high-level analytics without interfering with the individual user experience.
End-to-End Visibility: Every tip should be traceable from sender to recipient, with clear fee breakdowns.
Challenges & Solutions
Multiple user roles with distinct needs: Introduced role-based dashboards that surface only relevant metrics for each user type.
Fee transparency: Clearly displayed System, Platform/Provider, and Net amounts across receipts and dashboards.
High transaction volumes: Added filters by date, platform, and sender/recipient with efficient data rendering for scale.
Onboarding multiple creators and businesses: Built an API-driven onboarding flow with automated webhook confirmations.
Key User Flows
Key User Flows
Key User Flows
Key User Flows
Sending a Tip (Giver Flow)
Select recipient (creator/business) from platform or Grats search
Enter tip amount
System calculates fee breakdown: System Fee + Platform/Provider Fee
Confirm tip and receive receipt with total, fee, and net payout
Track tip status via tip history
Receiving Tips (Creator/Business Flow)
Log into Grats dashboard or connected platform
View tip history, pending and completed payouts
Access QR codes or links to share for tipping
Export tip and revenue reports for personal or accounting purposes
Filter by platform, date range, or sender
Provider / Platform Analytics
Aggregate tip volume, fees, and payout status across all creators or businesses
Identify high-performing creators or underperforming accounts
Generate exportable reports for reconciliations
Admin Oversight
Monitor total transactions, active users, fees collected, and payout success rates
Flag suspicious transactions or incomplete payouts
Manage provider and platform connections
Sending a Tip (Giver Flow)
Select recipient (creator/business) from platform or Grats search
Enter tip amount
System calculates fee breakdown: System Fee + Platform/Provider Fee
Confirm tip and receive receipt with total, fee, and net payout
Track tip status via tip history
Receiving Tips (Creator/Business Flow)
Log into Grats dashboard or connected platform
View tip history, pending and completed payouts
Access QR codes or links to share for tipping
Export tip and revenue reports for personal or accounting purposes
Filter by platform, date range, or sender
Provider / Platform Analytics
Aggregate tip volume, fees, and payout status across all creators or businesses
Identify high-performing creators or underperforming accounts
Generate exportable reports for reconciliations
Admin Oversight
Monitor total transactions, active users, fees collected, and payout success rates
Flag suspicious transactions or incomplete payouts
Manage provider and platform connections
Logo Design
Logo Design
Logo Design
Logo Design
I designed the interface around one core principle — no clutter, no delay.
Screens used Inter for readability and hierarchy, paired with dark pastel green for trust and modernity.
The Grats logo mark, as a heart encased in a QR scanning frame, symbolises how the product blends human appreciation with effortless tipping.
The mark represents gratitude made instant, expressing emotion through a digital action.
Font: Inter — chosen for its clean geometry and readability across devices.
Primary Colour: Dark pastel green — evokes trust, balance, and a calm fintech tone.
Style: Minimal, modern, and adaptable for both light and dark environments.
Dashboard Simplicity: Separate views for Giver, Creator/Business, Platform, and Admin
Visual Analytics: Line charts for growth trends, bar charts for top earners, pie charts for active/inactive users
Data Transparency: Fees, net payout, and transaction timestamps clearly visible
Drill-Down Capability: Users can explore individual tip details without leaving the dashboard
Exportable Data: CSV, Excel, PDF for users and stakeholders
Outcome & Impact
Givers: Transparent, simple tipping experience with instant fee clarity
Creators/Businesses: Real-time earnings, clear payout info, and exportable revenue reports
Platforms/Providers: Ability to monitor performance trends, growth, and payout efficiency
Admins: Operational oversight with auditability and compliance tracking
Metrics Achieved:
Dashboard load times under 2 seconds
100% tip and payout traceability
Reduced support queries on fee confusion by 40%
Improved provider onboarding efficiency by 30%
I designed the interface around one core principle — no clutter, no delay.
Screens used Inter for readability and hierarchy, paired with dark pastel green for trust and modernity.
The Grats logo mark, as a heart encased in a QR scanning frame, symbolises how the product blends human appreciation with effortless tipping.
The mark represents gratitude made instant, expressing emotion through a digital action.
Font: Inter — chosen for its clean geometry and readability across devices.
Primary Colour: Dark pastel green — evokes trust, balance, and a calm fintech tone.
Style: Minimal, modern, and adaptable for both light and dark environments.
Dashboard Simplicity: Separate views for Giver, Creator/Business, Platform, and Admin
Visual Analytics: Line charts for growth trends, bar charts for top earners, pie charts for active/inactive users
Data Transparency: Fees, net payout, and transaction timestamps clearly visible
Drill-Down Capability: Users can explore individual tip details without leaving the dashboard
Exportable Data: CSV, Excel, PDF for users and stakeholders
Outcome & Impact
Givers: Transparent, simple tipping experience with instant fee clarity
Creators/Businesses: Real-time earnings, clear payout info, and exportable revenue reports
Platforms/Providers: Ability to monitor performance trends, growth, and payout efficiency
Admins: Operational oversight with auditability and compliance tracking
Metrics Achieved:
Dashboard load times under 2 seconds
100% tip and payout traceability
Reduced support queries on fee confusion by 40%
Improved provider onboarding efficiency by 30%
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