product designer.
product designer.
ux designer.
ux designer.
Developer (Framer).
ux writer.
ux writer.
Design Instructor.
Design Instructor.
My Story
My Story
My path to product design took an unusual turn; instead of taking courses or attending bootcamps, I began by designing a friend's startup idea. I had to learn on the job by reading constantly and looking for ways to incorporate what I was learning into what I was building.
So far, I've worked on amazing ideas ranging from fintech to blockchain projects, which gave me a unique perspective of the entire process of building a product from start to finish while learning from more experienced professionals how to execute and bring these solutions to life.
To me, design is an opportunity to make an impact, to make users' lives a little easier by solving problems and inspiring action.
..whether it's a person working faster because of Google search, being empowered by technology through Apple products, becoming happier and more connected because of WhatsApp, or feeling more independent because of Uber. Good design is approachable and inclusive, leveraging our diversity to provide users with a personalized experience.
My path to product design took an unusual turn; instead of taking courses or attending bootcamps, I began by designing a friend's startup idea. I had to learn on the job by reading constantly and looking for ways to incorporate what I was learning into what I was building.
So far, I've worked on amazing ideas ranging from fintech to blockchain projects, which gave me a unique perspective of the entire process of building a product from start to finish while learning from more experienced professionals how to execute and bring these solutions to life.
To me, design is an opportunity to make an impact, to make users' lives a little easier by solving problems and inspiring action.
..whether it's a person working faster because of Google search, being empowered by technology through Apple products, becoming happier and more connected because of WhatsApp, or feeling more independent because of Uber. Good design is approachable and inclusive, leveraging our diversity to provide users with a personalized experience.
My path to product design took an unusual turn; instead of taking courses or attending bootcamps, I began by designing a friend's startup idea. I had to learn on the job by reading constantly and looking for ways to incorporate what I was learning into what I was building.
So far, I've worked on amazing ideas ranging from fintech to blockchain projects, which gave me a unique perspective of the entire process of building a product from start to finish while learning from more experienced professionals how to execute and bring these solutions to life.
To me, design is an opportunity to make an impact, to make users' lives a little easier by solving problems and inspiring action.
..whether it's a person working faster because of Google search, being empowered by technology through Apple products, becoming happier and more connected because of WhatsApp, or feeling more independent because of Uber. Good design is approachable and inclusive, leveraging our diversity to provide users with a personalized experience.
Skill sets honed through Years of Experience
Skill sets honed through Years of Experience
— Research & Analysis
✦ Interviews with Key Stakeholders ✦ Market Research ✦ Comprehensive Competition Analysis ✦ User Research ✦ Defining and Generating Ideas ✦ Site Mapping Proficiency ✦ Persona Creation ✦ Userflows and Journey Mapping Skills ✦ Experience Mapping
— Design & Testing
✦ A/B Testing ✦ Sketching and Paper Prototyping ✦ Creating and maintaining Design systems ✦ Usability Testing ✦ Figma Expertise
— Deliver & Handover
✦ Hi-Fidelity design & Prototyping ✦ Design Documentation ✦ Wireframe Annotation ✦ Effective Design Presentation Skills ✦ HTML/CSS
Here are some articles I've written
Here are some articles I've written
Currently reading…
Currently reading…
Hooked: How to Build
Habit-Forming Products
Hooked: How to Build
Habit-Forming Products
Hooked: How to Build
Habit-Forming Products
Favorite quote
"A behavior becomes a habit when the user no longer requires an external trigger to prompt it."
It highlights the ultimate goal of building habit-forming products. By designing products that become internalized habits, users are more likely to engage with them automatically and consistently.
"The deeper the investment, the greater the likelihood of returning."
It emphasizes the importance of creating products that encourage users to invest time and effort, the more invested users become in a product, the stronger their motivation to return and continue using it.
"The most engaging products are often those that do a simple task exceptionally well."
It stresses the importance of simplicity in creating habit-forming products. By focusing on core functionality and delivering a seamless user experience, products have a higher chance of becoming ingrained habits in users' lives.
"A behavior becomes a habit when the user no longer requires an external trigger to prompt it."
It highlights the ultimate goal of building habit-forming products. By designing products that become internalized habits, users are more likely to engage with them automatically and consistently.
"The deeper the investment, the greater the likelihood of returning."
It emphasizes the importance of creating products that encourage users to invest time and effort, the more invested users become in a product, the stronger their motivation to return and continue using it.
"The most engaging products are often those that do a simple task exceptionally well."
It stresses the importance of simplicity in creating habit-forming products. By focusing on core functionality and delivering a seamless user experience, products have a higher chance of becoming ingrained habits in users' lives.
"A behavior becomes a habit when the user no longer requires an external trigger to prompt it."
It highlights the ultimate goal of building habit-forming products. By designing products that become internalized habits, users are more likely to engage with them automatically and consistently.
"The deeper the investment, the greater the likelihood of returning."
It emphasizes the importance of creating products that encourage users to invest time and effort, the more invested users become in a product, the stronger their motivation to return and continue using it.
"The most engaging products are often those that do a simple task exceptionally well."
It stresses the importance of simplicity in creating habit-forming products. By focusing on core functionality and delivering a seamless user experience, products have a higher chance of becoming ingrained habits in users' lives.