Person

Payment

Payment

Payment

Payment

Mobile

Mobile

Mobile

Mobile

Tuyaupay

Tuyaupay

Tuyaupay

Tuyaupay

TuyauPay is a cross-border wallet designed for fast, transparent money movement between Canada and Nigeria.

Client

Nimbus Global Technologies Limited

Duration

2 Weeks

Date

Sep 2025

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Overview

Overview

Overview

TuyauPay is a cross-border wallet designed for fast, transparent money movement between Canada and Nigeria. The product enables users to hold CAD and NGN, swap currencies instantly, and send money through Interac e-Transfer in Canada and local bank transfers in Nigeria—all within a single app.


The design challenge was to reduce friction in everyday remittances while maintaining strong compliance and trust signals expected in financial products.

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Context

Context

Context

Context

TuyauPay’s goal is to make Canada–Nigeria payments feel as simple as local transfers.


Core objectives:

  • Remove friction from wallet funding and currency exchange

  • Make fees, rates, and outcomes clear before confirmation

  • Support fast local rails (Interac + Nigerian banks)

  • Ensure regulatory compliance through Sumsub-powered KYC without harming completion rates


The product targets individuals and small businesses who need speed, clarity, and control—not complexity.

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Research & UX Strategy

Research & UX Strategy

Research & UX Strategy

Research & UX Strategy

User research and flow reviews revealed recurring problems in cross-border payment apps:

  • Long, fragmented send flows with repeated data entry

  • Poor visibility into exchange rates and fees until late stages

  • Unclear KYC rejection reasons, leading to abandonment

  • Overuse of security steps that feel redundant rather than protective


Key insight
The assumption that “fintech users will tolerate complexity” does not hold. Drop-off increases sharply once users lose visibility or momentum—especially before seeing value.


Competitive scan (Chipper, Eversend, PayDay) showed that:

  • Flows under 4–5 screens perform best

  • Trust increases when rates and fees are visible upfront

  • Consistent PIN usage feels safer than ad-hoc security prompts

To position the brand effectively, I analysed 10+ startup community websites and identified recurring patterns:

  • Overuse of saturated gradients and startup clichés.

  • Poor narrative flow — users struggled to understand “why the community exists.”

  • Limited emotional connection in the visual tone.


The insight: Founders trust clarity over complexity. The brand needed to speak in a calm, confident, and intelligent tone — positioning Empowered Founders as a partner in progress, not another loud startup club.

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Design Priorities & Solutions

Design Priorities & Solutions

Design Priorities & Solutions

Design Priorities & Solutions

Design Priorities

  1. Reduce cognitive load in all money-movement flows

  2. Surface fees, rates, and outcomes before commitment

  3. Keep KYC linear, guided, and easy to recover from

  4. Use a single, consistent PIN pattern for sensitive actions


Solution

1. Fast Onboarding with Progressive Trust:

  • Users enter email, phone number, and country early to set compliance context

  • KYC is progressive, triggered only when required

  • Users reach the dashboard quickly instead of being blocked upfront

Why: Users should experience value before being asked for effort.


2. Dashboard as the Control Center pesents only what matters:

  • CAD and NGN wallet balances

  • Current exchange rate

  • Recent transactions

  • Primary actions: Fund, Swap, Send

Why: A clear dashboard reduces decision fatigue and reinforces control.


3. Predictable Send & Swap Flows:

Send flow: Enter amount, Select or add recipient, Review fees, rate, and arrival method, Confirm with PIN, Clear success or failure state

Swap flow: One-screen preview showing rate, amount received, and fees before confirmation

Why: Money movement should feel safe, obvious, and reversible—not clever.


4. Strong Feedback & Transparency

  • Explicit confirmation screens

  • Clear success and error messaging

  • Direct recovery actions (“Try again”, “Open wallet”)

  • Real-time transaction tracking with no hidden fees

Why:Trust is reinforced through clarity, not reassurance copy.


Outcome

The final experience delivers:

  • Faster task completion for sends and swaps

  • Reduced onboarding abandonment

  • Clear mental models around wallets, rates, and transfers

  • A product that feels modern while meeting regulatory expectations


TuyauPay balances speed, transparency, and compliance—without overloading the user.

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©2026

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