Person

Crypto

Crypto

Crypto

Crypto

Payment

Payment

Payment

Payment

Rampa

Rampa

Rampa

Rampa

Rampa stablecoin-based remittance, enabling users to send stablecoins from platforms like PayPal or Venmo directly to recipients in local fiat currencies.

Client

Rampa

Duration

2 Weeks

Date

Jan 16th, 2025

Visit Website

Preview Site

Overview

Overview

Overview

Rampa is a cross-border remittance platform built on stablecoins, designed to make international transfers faster, cheaper, and accessible to unbanked users. It enables individuals and small businesses to send and receive digital dollars securely — without needing a traditional bank account.

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Person
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Person

Problem Statement

Problem Statement

Problem Statement

Problem Statement

African users and small businesses face three major challenges with cross-border transfers:

  1. Unstable local currencies — Inflation and FX volatility erode value before funds are even received.

  2. High remittance fees — Traditional services charge between 6–10% per transaction.

  3. Limited access to digital banking — Many potential users lack full KYC banking infrastructure but have smartphones.


Rampa set out to bridge this gap — enabling fast, low-fee, and stable transfers using stablecoins (USDC/USDT) while preserving a familiar, mobile-first user experience.

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UX Strategy

UX Strategy

UX Strategy

UX Strategy


  • Smart defaults for most-used corridors (e.g., NGN ↔ USDC, GHS ↔ USDC).

  • Dynamic rate preview to build transparency and confidence.

  • Notification design focused on real-time clarity — “Payment received,” “In conversion,” “Confirmed.”

  • Guided onboarding with minimal crypto jargon.

To position the brand effectively, I analysed 10+ startup community websites and identified recurring patterns:

  • Overuse of saturated gradients and startup clichés.

  • Poor narrative flow — users struggled to understand “why the community exists.”

  • Limited emotional connection in the visual tone.


The insight: Founders trust clarity over complexity. The brand needed to speak in a calm, confident, and intelligent tone — positioning Empowered Founders as a partner in progress, not another loud startup club.

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Design Process

Design Process

Design Process

Design Process

User Research
Conducted interviews to surface pain points around trust, speed, and high transfer fees.

Insight Synthesis
Translated findings into four core themes: Trust, Speed, Simplicity, and Transparency.

Brand Identity
Designed the Rampa logo and visual system to communicate stability and connection.

User Flow
Mapped the core journey: Onboarding → Add Bank → Send Crypto → Receive Fiat.

Wireframing
Created and tested wireframes using familiar language like “Send Dollars” to reduce friction.

UI System
Built a clean, accessible UI with consistent components, clear hierarchy, and feedback states.

Developer Handoff
Delivered a structured Figma handoff with tokens, specs, and implementation guidelines.

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(GQ® — 02)

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©2026

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